Agencies
Meeting client expectations
Reliable cost-effective copywriters, particularly those who excel with non-advertising briefs, can be difficult to source. Clients are not always clear what they want, and the goalposts can change as different people become involved in a project. I am not a prima donna about my words and continue to patiently work on copy until the client is satisfied with the result.
On-time delivery
I work with you to ensure high quality work is delivered to the client on time. I appreciate the speed with which you need to turn work around and have an unbroken record of producing accurate work on time.
Variety of experience
A range of talents is required for different projects and sectors. My experience covers:
- Writing for the web - maintaining the balance between search engine optimisation and readability
- Tailoring working practices to the organisation - from global blue chips with complex processes to self-employed start-ups who may not provide a brief
- A broad range of industries – see WordsWork projects