General
Building a practical style guide
Mar 27, 2012
E-mail or email? BlackBerrys or blackberries? Use or utilise? I doubt whether it’s the kind of thing that keeps you awake at night. Me neither. But there are times when style matters. Having a set of guidelines, particularly if you have several authors writing your communications, is important for your business. But how do you decide what to put in and what to leave out?
Why isn't your landing page getting you results?
Jan 17, 2012
It's stunningly designed. It's got an irresistible offer. So why the high bounce rate? From the micro-second they arrive, users start asking themselves questions. If just one of the answers is "no" or "I don't know", they're off...
9 common writing gaffes
Oct 20, 2011
I once got chatted up in an airport by a dead sexy English professor because I was reading a book called The Elements of Style. I wasn’t reading it for its pulling power. I was reading it because it’s about good writing. Important for me as a copywriter, of course. But just as important for you, whatever you write. These are some of the common glitches I come across and how to avoid them...
