Copywriting and content strategy for large organizations
With a lot to do, not many people to do it, and the digital world changing at the speed of light, most large organizations no longer have all the expertise they need in house and turn to specialists for advice. I'm used to working with large organizations and am quick to get to grips with the brief. I write as you would write, if only you had the time.
Benefits
Help you achieve your goals: write words that are in line with your strategy and inspire readers to act.
Take a strategic approach: my background is in branding and marketing. I put strategic principles at the heart of every project I do. I apply knowledge of content strategy and website usability to copywriting projects.
Save you time: quickly get to grips with your business, your brand, your brief and your audiences. Then I go away and get on with it, only contacting you to keep you updated on progress or to flag up any issues that emerge.
Fill internal knowledge gaps: I work at the communications coal face and spend a lot of time keeping up to date with best practice in copywriting and content strategy.
Keep your costs down: WordsWork is just me in my home office; so you pay for expertise and quality, not overheads.
Give you certainty about meeting deadlines: I have an unbroken record of producing high quality work on time.
Knowledge of a wide range of industries: including FMCG, legal, hospitality and leisure, retail, property, IT, financial services, government agencies, transport and voluntary sector.
Blue chip experience: I've done work for Diageo, IKEA, Holiday Inn, RSA, Berwin, Leighton Paisner, Willis Re and many other large organizations.
Types of project
Websites: produce content that answers your business objectives, meets users’ aims and is search engine friendly.
Blogs: help you develop a content plan, agree a tone of voice, write blogs in a way that encourages return visitors.
Videos: create a structure and write a script that answers your brief, is engaging and memorable for viewers and gets results. I liase directly with the production and design team.
email campaigns and newsletters: write emails and newsletters that achieve your objectives and engage readers.
Tone of voice and style guidelines: develop easy-to-follow, manageable guidelines flexible enough to work across different types of media. Get all authors speaking in a consistent way that is in line with your brand.
Mission, vision and values statements: develop a simple motivating mission, vision and set of values that unites your people and gets them working towards the same aims.
Materials for internal change campaigns: structured and well-timed communications that ensure change is met with enthusiasm and difficult messages don't cause damage.
Annual reports, brochures, press releases, magazine articles, and much much more. If it's got words, I've probably written it!
