10 SEO must-dos
Sep 5, 2011
The boys and girls at Google have been busy again. Quite rightly, they want to make sure customers get what they want when they Google something. Here are a few ideas to help you keep up with the latest and improve your SEO activity.
- Focus on Google – that’s still where it’s at in the UK, with Yahoo and Bing coming not very close seconds. If you have an international audience you’ll need to look at other search engines.
- Select generic search terms and then look for qualifiers. Think adjectives “cheap flights”, comparison/quality “compare flights”, intended use “flights to Ibiza” and brand “EasyJet flights”.
- Make sure your author(s) and editor(s) know which keyphrases to use and where they will have the most impact.
- Prioritize the keyphrases for each page. When considering what keyphrases are right for a page, think about whether that is what the visitor was expecting to find when they typed in the search phrase.
- Don’t overdo it. Google spots “keyword stuffing” and will penalize you by decreasing the position of that page. A good test is that a human being can read it without noticing you’ve optimized it.
- Update your site regularly. Google is always on the look out for new stuff and may index a new or updated page within hours.
- 20% of searches specify location (e.g. “theme parks Surrey”) so make sure you are listed on Google Maps and Google Places.
- Keep your content unique. Google has developed a special tool for filtering out duplicate content.
- Work the crowd. Google notices when you are being talked about on the social networks.
- Not all links are created equal; one link from a website with authority can be more valuable than 100 from less relevant sites.