Foreign Currency Direct

Foreign Currency Direct was refreshing its website and wanted to use the opportunity to increase the corporate side of its business.  The site had previously focussed on services, whereas the new one concentrates on customer needs and benefits.

Safety and security of money is a key concern, so gaining the trust of both personal and corporate clients was an important element in writing the copy.  The ultimate goal was to persuade customers to sign up for an account.

"The work carried out by Cathy was absolutely first class! In a very short space of time she gained a real thorough understanding of our business and the way in which we wanted the copy written.  Cathy then went on to create the copy to a very tight deadline and to an incredibly high standard."

Tom Higham, Sales Director

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