SuperControl

SuperControl's online booking software is packed with features to help self-catering owners maximise occupancy.  Their online image was a far cry from the friendly, service-orientated reality of the company.  They wanted to emphasise their human side and passion for offering features and benefits these customers value.

The new site was structured to overcome the complexities of multiple audiences and products.  A friendly tone of voice and clear easy-to-understand explanations of the features were important too.  Some potential customers are cautious about online booking systems.  The site leads them on a journey that answers their questions and overcomes buying obstacles so that they make an enquiry, use the free trial or buy the product.

"We're extremely pleased with the result and feel that Cathy understood exactly what we wanted to say and what our customers wanted to hear.  She writes for the customer.  I find Cathy a pleasure to work with.  She's friendly, professional and an excellent advisor."

Melinda Kennedy, Director at SuperControl

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