Johnnie Walker

I’ve written copy for most Diageo brands including SMIRNOFF, GORDON’S, TANQUERAY, GUINNESS, J&B, The Classic Malts, CAPTAIN MORGAN and DON JULIO.  My most extensive work has been for JOHNNIE WALKER and includes packaging copy, an induction toolkit, press releases, internal presentations and a media pack.

It is the history and heritage media pack that is featured here.  Johnnie Walker has a wealth of heritage. I turned this into a series of fascinating stories that gave the worldwide media a source of definitive truths about the brand, and promoted the values that the brand team wanted associated with this premium whisky.

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