HOLIDAY INN

GLOBAL BRAND MANUAL

This straightforward fun guide explains to non-marketing staff how and why Holiday Inn is changing. I wrote it in layman’s terms, and based it around everyday situations familiar to employees. Holiday Inn wanted to communicate to staff how much each one of them influences people’s views of the brand, and therefore controls its continued growth worldwide. 

A great brand is built on strong relationships with customers. These relationships are forged in lobbies, in rooms, on television and in magazines. We develop them every day all over the world, wherever and whenever we interact with customers, directly or indirectly.

Our customers’ experiences of Holiday Inn decide whether our brand continues to be successful and profitable.