Johnnie Walker

History and heritage media pack

The big message here is that Johnnie Walker has a long history and a rich heritage as a pioneering, high-status brand. These fascinating stories give the worldwide media a source of definitive truths about Johnnie Walker, and promote the values that the brand team want associated with this premium whisky.

When a fifteen year old farm boy took over a small Kilmarnock grocery store in 1820 he was taking the first step in the journey that led to the creation of an iconic global whisky brand. The boy was called John Walker, and he passed a thriving business, along with his drive and dedication to excellence, to the following two generations of his family who built a high quality international whisky company. The journey continues today; with JOHNNIE WALKER a recognised icon of personal progress; a sophisticated and dynamic brand that is sold in almost 200 countries around the world.