Daniel Connal

Direct mail to the education sector

The letter I wrote for Daniel Connal, one of the UK’s top construction consultancies, targeted head teachers and college principles. It demonstrates the organisation’s understanding of the tough issues these potential clients face, and uses the language they use.

New teaching methods, advances in technology, increased government intervention, greater workloads, broader student needs; the pressure on head-teachers is relentless. You may be one of the many struggling to achieve rigorous standards in buildings completely unsuited to today’s curriculum.

We’ve worked with many people in your position. Designing and project managing hundreds of construction projects in the education sector has given us the knowledge to create and adapt spaces to meet the specific challenges you face.