Vortok International

Vortok’s new website - www.vortok.co.uk - has become a bit of a talking point in the railway industry, where much marketing material focuses on products to the exclusion of service, and features rather than the benefits.

The site directs different groups of engineers clearly to the areas relevant for them and brings logic to finding products.  It emphasises Vortok’s focus on reducing costs, improving worker safety, and increasing customer productivity.  The website is supported by a new brochure and an entry in a key industry website directory.

It demonstrates my ability to apply marketing skills to new industries.  I went from ignoramus to expert on the railway industry in 6 weeks!

“Cathy has the knack of being able to identify the key messages and getting them across in a positive, concise manner. The recent rewrite of our website has been a particular success; a comprehensive and effective repositioning of the company.”
Richard Robertson, Managing Director

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