Getting it right


Writing a communication that does the job you want it to do depends on choosing words that communicate your message, motivate your readers to act and suit your brand or organisation. I work with your brief or meet with you to establish the answers to critical questions, and then produce a sample of writing to make sure I’m working along the right lines.

Communicating your message
What message do you want people to hear?
What action do you want them to take?

See how this works
Johnnie Walker history and heritage media pack
London Development Agency Annual Report
Redcup coffee website

Motivating your audience
Who are they?
What are their needs?
What are their values?
What will stimulate them to act?

See how this works
Holiday Inn global branding manual
Daniel Connal direct mail
Ultraspeed email campaign

Finding your tone of voice
What tone of voice suits your brand?
How do you pinpoint this style?

Tone is difficult to pin down because it’s difficult to describe. If you don’t already have specific style guidelines, we’ll find a voice that fits your brand.

See how this works
Elsewhen Records press release
Personal Best (London Development Agency) brand guidelines
Emperor Wines website