Benefits for branding and design agencies
In an increasingly competitive market, giving clients good value as well as top quality is a must if you want to retain them. I’m used to working with organisations that expect the very best and am quick to understand clients’ needs.
Certainty about meeting client deadlines
I’ll either collaborate closely with you or go away and get on with it depending on the project. I keep you updated on progress, flagging up any issues early. I have an unbroken record of producing high quality work on time.
A strategic approach
With a background in marketing, I consider the strategic perspective, contributing my expertise whenever I think it will help you deliver a better result. I apply knowledge of content strategy and website usability to copywriting projects.
Value for money
I quickly get to grips with the brief, the objectives, the brand, the audience and the competitive market – and write words that bring your clients back for more. I understand the issues of being competitive and keep a balance between quality and cost.
Part of your team
I do things your way and represent your agency as you want it represented at client meetings. I work hard on establishing long-term relationships to give me a real understanding of your needs, culture and mode of working. I often fill knowledge gaps for agencies. If there’s a project that isn’t your speciality, it may well be mine!
Benefit from blue-chip knowhow
I keep up to date with best practice. I’ve worked across a wide range of industries including FMCG, legal, hospitality and leisure, retail, property, IT, financial services and transport. My clients benefit from my knowledge of how things are done in successful companies like IKEA, PepsiCo and Berwin Leighton Paisner.