Branding, content strategy and copywriting services
Creating engaging communications requires clarity about what your client’s brand stands for, a proper strategy and plan for content and words that work.
Branding, strategy and planning
Investigation and analysis: carry out internal branding workshops, interviews and surveys. Conduct client research. Analyse and summarise the output.
Vision and values statements: develop a simple motivating vision and set of values that unites people and gets them working towards the same aims.
Propositions and key messages: create propositions and articulate them in a clear and motivating way. Develop key messages that epitomise your clients’ points of difference.
Brand voice and tone, and style guidance: develop easy-to-follow guidelines that enable internal authors to write in a consistent way that is in line with the brand.
Content strategy: advise on getting your strategy to maximise user engagement. Ensure your plan is a good fit for today’s consumer – before the design and writing start.
Writing for external audiences
Websites: produce content that answers business objectives, meets users’ aims and is search engine friendly. Make sure it works for mobile and desktop users. Provide strategic input on usability.
Email campaigns: write emails that achieve your objectives. Engage readers and ensure their journey is smooth and logical.
Videos: create a structure and write a script that answers your brief, is engaging and memorable for viewers and gets results.
Annual reports, brochures, newsletters, press releases, magazine articles, and much more. If it’s got words, I’ve probably written it!