Work

Since I went self-employed in 2000, I’ve worked on projects for many well-known names including Diageo, eConsultancy, Holiday Inn, RSA and Gallup.


Inter-IKEA Systems B.V.

IKEA logo
For over 7 years I’ve worked on internal communications projects for Inter-IKEA Systems, covering subjects as wide as logistics, sales, customer relations and store operations. For the past 3 years my time has been dedicated to creating content for their internal intranet site, toolbox, which is the key source of knowledge for managers and co-workers globally.

“Cathy has written hundreds of pages of content for the Inter IKEA Systems intranet for IKEA co-workers. She has a natural talent for writing for the web, creating texts that are well structured, succinct and readable. She quickly grasps the messages to communicate, asks the right questions and uses her own knowledge of the subject matter to improve the text. She has contributed significantly to improving the standard of our online written communication and thereby to the overall usability of the site.”
Fiona Brichaut, Managing Editor, IKEA toolbox intranet

Remedy

Brand Remedy logo
I’ve worked with Remedy regularly since 2008. I’ve acted as branding consultant on projects for Stephenson Harwood, Taylor Wessing, Speechly’s and Brashers. I’ve written social media guides and other marketing collateral for Bird & Bird, Berwin Leighton Paisner and TS&P.

“Cathy has a great ability to take complex information derived from a variety of sources, distil it down and play it back to give a cohesive message and consistent style. She has a real a talent for understanding both her audience and branding issues and can create a distinctive and appropriate tone of voice that is on message, on brand and not least, on time!”

Feelingpeaky

Feelingpeaky logo
I’ve worked on many projects with digitally-led design agency, Feelingpeaky. Including Longleat Safari & Adventure Park, RedCup coffee and SuperControl. Much of this work has involved delivering website copy.

“Cathy has been our go-to copywriter for over 10 years now on projects ranging from digital content for websites and email campaigns; off-line content for manuals, brochures and leaflets; and assisting in the facilitation of branding workshops. Cathy is a pleasure to work with – she probes to make sure she understands the brief fully and delivers exactly what is required on time and on budget.”
Frances Evans, Managing Partner, Feelingpeaky Ltd

Salt (previously Orange, Switzerland)

Salt logo
I worked for Orange writing both external and internal communications. During the rebranding process, I helped write their Salt tone of voice guidelines and wrote the copy for the B2B area of their new website.

“Cathy is great when the pressure is on. She delivers what’s needed no matter how formidable the workload or how unclear the brief. She digs deep to get the information she needs, whether it’s for copywriting or consulting. You get succinct, clear copy and considered advice.”
Liz Wilson, Lead copywriter, Online & Brand & Marketing Communications

Comxo

Comxo logo
I worked with ComXo to identify their proposition and key messages and wrote copy for their website.

“To work with Cathy was a pleasant and very professional experience. Cathy developed a great understanding of our business within a short period of time, which enabled her to write an excellent copy for our brand new website.”
Susann Laughton, Director of Marketing